Weekly earns $0.25 more per install
Over 12 months, after store fees and refunds. Weekly pays back in 91 days. Yearly does not pay back its install cost within 12 months.
| Plan | Per subscriber | Per install | Return on ad spend | Payback |
|---|---|---|---|---|
| Weekly | $32.025.4 payments | $1.281 | 1.07x | 91 days |
| Yearly | $41.221.0 payments | $1.03 | 0.86x | Not within 12 months |
Revenue per install over time
- Weekly
- Yearly
- Cost per install $1.20
Assumes payments at the start of each billing period, a constant renewal rate, and refunds only on the first payment. Free trials are not modeled: enter the share of installs that end up paying. How this works